The global digital rights management market size reached USD 3.82 Billion in 2021 and is expected to register a revenue CAGR of 12.8 % during the forecast period, according to latest analysis by Emergen Research. Technological advancements in Machine Learning (ML) and Artificial Intelligence (AI) in digital rights protection are accelerating revenue growth of the market. Digital rights management software and solution use Artificial Intelligence (AI) and Machine Learning (ML) algorithms to streamline the tuning, tagging, cropping, and distribution of digital assets. Various companies are incorporating AI and ML algorithms in cloud-based and hybrid software-as-a-service solutions to easily identify and manage users of digital media and calculate total on-screen time. These metrics are significant in cost reduction and time. These factors are increasingly driving revenue growth of the market. According to The International Telecommunication Union (ITU), globally approximately 5.3 billion people, or 66% of the world population are using the internet in 2022. With increased internet usage, popular Over-The-Top (OTT) streaming services like YouTube, Netflix, Hulu, Prime, Apple TV, and others are playing a significant role in generating demands for digital piracy mitigation and copyright violations. Also, digital rights management plays a crucial role in limiting access to e-learning materials developed and produced by Education Technology (EdTech) companies. However, concerns regarding data security are a significant barrier to digital rights management market revenue growth. The protection of varied personal user data is becoming challenging owing to the rise in cyberattacks and data breaches. According to a leading cybersecurity company, globally WannaCry ransomware attacks affect around 230,000 computers. Revenue and reputation of the company may significantly affect owing to data breaches.
